Creative operations for whoever runs the business

The next client cannot become the next bottleneck.

Wikimee expands your people's capacity, your deliveries, your margins and the health of every client. Teams work inside coherent operations and the business grows sustainably.

Portfolio · business viewHealthy enough to grow
aggregate reading
01The portfolio shows what it can actually carry.
Operation healthHealthy
reading up to date

Healthy operational base

Leadership sees the whole without tracking tasks.

capacityadequate
deadlineprotected
marginmonitored
Norte clienthealthy

Workload on point · on schedule

Pulsar clientwatch

High workload · deadline at risk

Vértice clienthealthy

Stable workload · on schedule

New clientintake

Scope estimated · margin assessed

management decisionRead the portfolio before taking on the next promise.

Why you ask for status all day long

Bottlenecks happen
where leadership cannot see.

The talent is already in the house, but it is busy accounting for the progress of every job. With no visible context, priority or capacity, the week of whoever leads turns into this:

you ask

You ask for status. Each answer is one person's reading, and none of them matches another.

you gather

The weekly meeting turns into an update. You leave the room with a map of what happened and no decision made.

you chase

Without seeing workload, pressure replaces priority. Everything comes in as urgent, and the team decides on its own what gets left out.

you find out

Overload shows up once quality has already dropped. A client complains, or someone good resigns.

you repeat

The following week you ask again, because last week's answer was never kept anywhere.

Chasing does not create capacity, it consumes it. People at their limit deliver worse, and the good ones leave. 77% of professionals report an unmanageable workload and 84% report digital exhaustion. Source: Parabola, 2025.

Why one more subscription did not fix it

Productivity is lost
in the gap between the tools.

Each app solved the problem of whoever asked for it. None of them sees the handover, and that is where rework is born.

Productivity apps

  • Project, task and owner
  • Board, deadline and status
  • Progress reporting

What they do not solve: high resolution preview, stacked versions, comments pinned to the exact spot and the sign-off of whoever decides, on record.

Library and approval apps

  • Approved file and versions
  • Taxonomy, search and usage rights
  • Chain of approvers

What they do not solve: the request that originated the asset, the queue, the stage, the role and the hours it cost.

Stitching things together over APIs connects databases. It does not connect the request to the asset, nor the asset to the sign-off. In Wikimee it is a single data model, by architecture.

How much of this is money

You already paid
for this this month.

Rework has no line of its own in any budget. It goes out as an hour paid and not billed, and that is why the margin tightens without the spreadsheet explaining why.

0,4%
billable utilisation in the sector
healthy is 75%
0,8%
sector EBITDA
the lowest in a decade
0to 20h
per week, per person
on work that is not the work

Our own estimate, not survey data. Move the three controls and the maths is redone with your own assumptions.

  • hours of rework per week, per person16 h
  • 44 working weeks a year, the whole team2,816 hours
  • cost of those hours in a yearR$ 309.760
  • half of it comes from incomplete requests or approvals with no trail R$ 154.880 per year

Fixed assumptions: a 40 hour week and 44 working weeks. The final half is the share that structured intake and traceable approval address.

Billable utilisation and sector EBITDA: SPI Research, 2025. Hours per week on non-core work: McKinsey, IDC and Robert Half. The calculator is our own estimate, with the assumptions on screen.

And there is a second drain: the stack invoice, the pile of apps the agency subscribes to, one for each piece of the work.

What does it cost to keep each function in a different app?

Add up the average monthly fees per category and compare them with a single subscription. Adjust the team size and the yearly figure is redone.

30 people

Average market prices per user, per month, in each app category. Wikimee: price per user according to the subscription's seat table; the bigger the team, the lower the unit price.

R$ 169.200 Separate apps
per year
R$ 18.058 Wikimee Pro
R$ 50,16 · user/month

estimated savings per year

R$ 151.142

with 30 people on the team

The maths is on screen for you to redo with your own numbers. This already leaves the bank account, it just never shows up on the spreadsheet.

Turn that alarm off

Demand, approval and capacity
in the same place.

The Wikimee platform is that place.

Built by people who live the agency routine.

Brief, Demand, Initiative, approval, digital asset and the management of time and people all live in the same data model. Wikimee can take in the whole operation or only the part you need.

What changes with the Wikimee architecture

The operation runs on its own, without taking up whoever runs it.

In Wikimee the platform guides how the work is run, and each role decides at its own level. Whoever leads creative looks after quality. Whoever leads the business looks after clients, pricing and growth.

Timetrack built into the operation

Tap each stage to follow what changes.

three roles running the work

The platform guides. Each role decides at its own level.

operation in progress
1
executionAssigneereceives, executes and records in context
▶
Demand 184 · taskCampaign rollout
02:1702:1802:19
time tied to the Demand, stage, Initiative and client
2
core of the operationEditorguides flow, workload and delivery
team A
team B
team C
capacity × workloadrebalancing
3
operations managementOperations Managerorchestrates portfolio and risk
Initiative Abottleneck in approval
Initiative Bwithin capacity
Initiative Con schedule
risk located · assignment reallocated

components · Portals and Demands

What if the client asked better

The first deliverable
is the client's.

request PULSAR · Above the Limit Camila · Pulsar client · new runner line · live in three weeks
objective & acceptance criteria
audience: 25 to 40, road runningacceptance: brand ruler and legibility
links & references
↗ previous campaign↗ market research
attachments
moodboard.pdfbrand-guide.pdflogos.zip
reviewed on intake: understood and agreed. on record.
The accepted request becomes a Demand

lands on the Board with an owner, a deadline and stages

The Portal accounts for the request

sent, adjusted, returned, accepted or converted

or a full Initiative

the client's entire campaign, with goals, teams and schedule

Each client asks through your agency's Portal, with their own brand up front. The completeness ruler holds the submission until the request is whole, so whatever comes in is already ready to become a Demand.

Account handlers go back to looking after the account, and stop writing the brief the client did not write. And the client, who used to send voice notes, comes in and decides what matters.

components · Demands, Canvas and Content

What the payroll actually buys

The capacity you pay for
finally shows up.

The Demand arrives together with the objective, the audience, the acceptance criteria, the references and the brand memory. The day yields what the payroll promises: creative work.

intake (4)

Lettering tweak · Pulsar
Thu2 comments
Anniversary key visual · Splash
Thu1 comment
4x3 banner · Nord storefront
Frino comments
POS kit · Vela, 40 stores
Fri3 comments

in progress (6)

4x3 outdoor banner from the Above the Limit campaign
4x3 banner · Pulsar
Mon7 comments
9x16 story from the Above the Limit campaign
9x16 story · Splash
Mon4 comments
Catalogue · Nord, July editionnew client
Street poster from the Above the Limit campaign
Billboard · mall corridor, Vela
Tue2 comments
1x1 post from the Above the Limit campaign
1x1 post · Pulsar
Wed6 comments
Email header from the Above the Limit campaign
Email header · Splash
Wed1 comment

in approval (5)

15s film · Nord
Tue15 comments
16x9 banner from the Above the Limit campaign
16x9 banner · portals, Pulsar
Tue5 comments
4x5 carousel card from the Above the Limit campaign
Carousel · card 2 of 6, Splash
Wed9 comments
21x9 big-screen artwork from the Above the Limit campaign
21x9 LED wall · Vela event
Thu3 comments
POS poster · Nord, brand ruler
Thu11 comments

final deliveries (312)

15s video cover from the Above the Limit campaign
15s video · Pulsar
pub.8 comments
1x1 feed post from the Above the Limit campaign
1x1 feed · Splash
pub.7 comments
Southern regional adaptation of the Above the Limit campaign
Regional adaptation · Vela
pub.4 comments
Reels cover from the Above the Limit campaign
Reels cover · Nord
pub.2 comments
July catalogue cover for the Pulsar runner line
July catalogue · Nord, closed
pub.12 comments
Point-of-sale poster from the Above the Limit campaign
POS poster · Vela, printed
pub.5 comments

Approve once, roll out without redoing.

The approved master carries the decision into every format. Approval becomes a quick check, not another round of debate.

the one that was going around pulsar_limite_v07
Rafael, client
Rafael client
Bianca, account
Bianca account
Camila, client
Camila client
the one that was approved
approved by Camila · Thu 14:32 · v_final
annotations resolved: 2 of 2

Who approved what, when and how. All inside the Demand. This is the screen that ends the conversation in a minute instead of a day.

The mistake is caught before it reaches you. Being the quality control for everything stops being your job.

components · Dashboard and Timetrack

Who accounts for the status

The meeting goes back to being about decisions,
not follow-ups.

what got stuck this week, and for how many days?
demand · Nord, July catalogue · stuck for 4 days, waiting on client content workload · Creative team · three Demands above this week's capacity approval · Splash, key visual · with the client since Tuesday, no answer hours · Vela, POS kit · logged above the Initiative's estimate

Nobody asks, because the status already arrived: what is pending per Team, what got stuck and for how many days, and overload showing up while it is still workload and not yet a drop in quality.

Demands on schedule
in real time, no manual reporting
Time in approval
in real time, no manual reporting
Workload per Team
in real time, no manual reporting

Team data is there to improve the operation, not to watch people.

Status arrives before the question. And capacity is now read per Team, which is what lets your operation scale.

Who already works this way

Creative operations
running on Wikimee

AmbevBoticárioDiageoKenvueLindtMondelezRaízenSearaSicrediStellantis

I centralise demands, deliveries and everything that comes off them.
I would never go back.

Danilo AratoBolt, white-label multi-client operation
0k+
active users
0
co-operatives on one portal
−0%
less rework in one operation
0
multi-brand users

Current platform base. A portal with 110 co-operatives across eight years of operation. A 75% reduction in rework and zero publishing errors in a five year operation. Multi-brand catalogues across ten years.

The three that always come up

Will it lock down
the team's creative work?

“It will lock down the creative work.”

Whoever creates keeps creating where they already create. The brand guideline is set once, and you only read the exceptions that step out of line.

“How do I test this without betting the agency?”

One client, one Initiative, no long contract. You measure before and after with the logged hours.

“We tried a management tool before and the team dropped it.”

A tool that only asks for status gets dropped because it gives nothing back. Here, whoever fills it in is whoever stops being asked.

It does not have to be everything at once. One real client, in thirty days, answers better than any presentation.

Start at whatever size makes sense

Choose the Right Plan.

From organising one team to a multi-brand operation with a Portal. You start at the size that solves today's pain and grow when the operation asks for it.

Pro

Ideal for teamwork, departments or small businesses.

R$ 55 /user

  • Free Guest Seat
  • Professional Workspaces
  • Projects and Campaigns
  • Teams
  • File Management
  • File and Copy Approvals
  • Built-in Messenger
  • Dynamic calendars
  • Ticket Support
Try it for free

Business

Perfect for established businesses ready to scale.

R$ 80 /user

  • Free Guest Seat
  • Relationship Portals
  • White Label
  • People Management
  • Time-Tracking
  • Native Integrations
  • Human Support
  • Priority Support
Try it for free

Enterprise

A customizable environment that adapts to larger organizations.

Let's talk

  • Seats on request
  • Storage on request
  • Hierarchical Organization
  • Organization-wide Permissions
  • Sub-accounts
  • Single Sign-On / SAML
  • Metrics and B.I. Dashboard
  • Custom Integrations
  • Onboarding Program
  • Training Program
  • Success Manager
  • Account Manager
  • Personalized Support
Contact us

Thirty minutes with your operation

A pilot the size
of one client.

Pick one client. We build their operation live, inside your own environment. That way you follow what is in production, what got stuck and how much workload each Team is carrying. You measure before and after.

30 minutes Email confirmation No commitment

Bring whoever coordinates the operation with you. Just add them when you book.