Version 4 approved Version 2 published
Between the brief and the media buy, a job goes through five handoffs or more. At one of them, the right version gets left behind.
five handovers, five different places
For marketing teams approving creative work with 3 or more people at the same time.
Where the job gets lost
On average, a job changes hands
five times or more.
Whoever asks writes the brief. You turn it into a Demand. The agency produces. The approvers decide. It comes back to you. Media runs it. Five handovers, and context is lost at every one. An ordinary week in a brand operation:
The regional team asks for an adaptation in a DM, with no format and no deadline. You rewrite the brief by hand so the agency can understand it.
The agency uploads the layout to a drive link. Nobody knows whether it is v4 or v5 without opening both.
Marketing, legal, trade and the board answer in their own time, and each area is looking at a different file.
You become the chaser: a reminder by DM, the link sent again, the question raised once more in the meeting. Approval moves at the pace of whoever answers last.
You are already working on v5 while people are still debating v2 over email. The conversation is never all at the same point.
The approved asset is saved in a folder named after the campaign, with no version number and no image rights expiry.
On Friday at 6pm, whoever runs paid media has to push the ad live. They open the folder and publish whatever file is in there. There was no clear final version and no right place to look for one.
v2 goes live, and the call from compliance arrives on Monday.
Without the right setup, the handover between stages is never properly solved, and that is where the work gets lost. 44% of agencies still receive briefs by email.
Why your stack never adds up
Two categories of tools
that, side by side, compete with each other.
Productivity apps
- Project, task and owner
- Board, deadline and status
- Progress reporting
What they do not solve: high resolution preview, stacked versions, comments pinned to the exact spot and the decision on record.
Library and approval apps
- Approved file and versions
- Folders, taxonomy and search
- Usage rights and reuse
What they do not solve: request, queue, stage, role and deadline of the work that produced the asset.
Either the operation lives with a patchwork, or it adopts an environment designed for both sides. Stitching modules together over APIs does not make those events talk to each other.
Turn that alarm off
Demand, approval and digital asset
in the same place.
The Wikimee platform is that place.
Built by people who live the marketing routine.
Brief, demand, creative initiative, approval, digital asset and the management of time and people all live in the same data model. Wikimee can take in the whole operation or only the part you need.
component · Demands
The request becomes a Demand
Briefs that arrive complete
and actionable.
lands on the Board with an owner, a deadline and clear stages
with owners and due dates, no side spreadsheet
the entire campaign, with goals, teams and schedule
Regional, product and sales open the request through the platform or through your brand's Portal. It arrives structured, goes through your review and becomes a Demand, with an owner and a deadline.
A poor brief wastes a third of the budget. Source: BetterBriefs and IPA.
component · Boards, inside Demands
The Demand moves along the Board
Production moves with an owner and a deadline.
intake (2)
in progress (5)
in approval (9)
final deliveries (214)
Status stops being rebuilt in meetings: whoever requests, whoever executes and whoever approves are looking at the same thing, at the same time.
content approval, inside the Demand
The decision that stays on record
Approval happens on the asset preview.
annotations resolved: 2 of 2
Four, five or six approvers look at the same screen, on the same version. This is the screen you open when compliance calls.
Once approved, the asset moves on to the channels. And this is where versions stop multiplying.
components · Content, Drive and Dashboard
What the next campaign builds on
The published asset becomes a library with a trail.
Every asset with version, history and usage rights, and the operation measured in real time. Operations with an advanced workflow see 48% more ROI. Source: Canto, 2026.
Who already works this way
Brand operations running on Wikimee
Current platform base. A portal with 110 co-operatives across eight years of operation. A 75% reduction in rework and zero publishing errors in a five year operation. Multi-brand catalogues across ten years.
A case result belongs to whoever achieved it. What can be promised is the same mechanism, not the same number.
The three questions that always come up
We already have a tool. Will the team adopt it? Does it integrate?
“We already have a tool.”
Probably several, and they are unlikely to cover every side of your operation. Wikimee can come in only on the side that hurts, approval, and live alongside the rest, giving you time to replace the others at your own pace.
“My team never adopts anything.”
Whoever creates keeps creating where they already create. What changes is where the request, the approval and the final file live. Start with one campaign and measure adoption before going wider.
“Does it integrate with what I use?”
The platform is fully componentised over APIs and integrates with hundreds of apps. You connect what already runs today and swap the rest when it makes sense, without stopping the operation to migrate anything.
It does not have to be everything at once. One real campaign, in thirty days, answers better than any presentation.
Start at whatever size makes sense
Choose the Right Plan.
From organising one team to a multi-brand operation with a Portal. You start at the size that solves today's pain and grow when the operation asks for it.
Pro
Ideal for teamwork, departments or small businesses.
R$ 55 /user
- Free Guest Seat
- Professional Workspaces
- Projects and Campaigns
- Teams
- File Management
- File and Copy Approvals
- Built-in Messenger
- Dynamic calendars
- Ticket Support
Business
Perfect for established businesses ready to scale.
R$ 80 /user
- Free Guest Seat
- Relationship Portals
- White Label
- People Management
- Time-Tracking
- Native Integrations
- Human Support
- Priority Support
Enterprise
A customizable environment that adapts to larger organizations.
Let's talk
- Seats on request
- Storage on request
- Hierarchical Organization
- Organization-wide Permissions
- Sub-accounts
- Single Sign-On / SAML
- Metrics and B.I. Dashboard
- Custom Integrations
- Onboarding Program
- Training Program
- Success Manager
- Account Manager
- Personalized Support
Browse the categories and find the plan that fits your operation. Guest is the free seat, included in every paid plan.
| Feature | Guest | Pro | Business | Enterprise |
|---|---|---|---|---|
| Account | ||||
| Additional Seat | ||||
| Additional Workspace | ||||
| Additional Storage | ||||
| Access profiles | ||||
| Native Integrations | ||||
| Custom Logo | ||||
| Custom Colors | ||||
| Custom Domain | ||||
| Custom Login Page | ||||
| Relationship Portal | ||||
| API Integrations | ||||
| People Management | ||||
| Time-Tracking | ||||
| Sub-accounts by brand or unit | ||||
| Organization-wide Permissions | ||||
| Single Sign-On / SAML | ||||
| Metrics and B.I. Dashboard | ||||
| Custom Integrations | ||||
| Seats and storage on request | ||||
| Workspaces | ||||
| Private Workspace | ||||
| Own branding | ||||
| Activity Feed | ||||
| Filters and Advanced Search | ||||
| Public Workspace | ||||
| Access profiles | ||||
| Members and Guests | ||||
| Groups and Hierarchy | ||||
| Initiatives | ||||
| Own branding | ||||
| Bio and Publication | ||||
| Activity Feed | ||||
| Files and Related Demands | ||||
| Goals | ||||
| Filters and Advanced Search | ||||
| Access profiles | ||||
| Schedule | ||||
| Demands | ||||
| Agile boards | ||||
| Follow-up Plan | ||||
| Timeline and Calendar | ||||
| Filters and Advanced Search | ||||
| Simple Approval | ||||
| Advanced Approval | ||||
| Files | ||||
| Sharing | ||||
| Shareable Folders | ||||
| Filters and Advanced Search | ||||
| Real-time preview | ||||
| Versioning | ||||
| Versions Comparison | ||||
| Auto Tagging of Image with A.I. | ||||
| Auto Tagging of Video with A.I. | ||||
| On-demand Closed Caption with A.I. | ||||
| Support | ||||
| Help center | ||||
| Chatbot | ||||
| Ticket submission | ||||
| Human support | ||||
| Priority support | ||||
| Success manager | ||||
| Onboarding program | ||||
| Training program | ||||
| Account manager | ||||
| Custom SLA and support | ||||
Seat, workspace and storage limits can be adjusted within each plan. On Enterprise, the environment is designed together with your team.
Thirty minutes with a job of your own
Test it on real jobs.
Test it on smaller campaigns, with people open to something new. We build the flow live with you, and your operation already looks different.
Bring your approvers with you. Just add them when you book.